Portrait of Victoria Castle

Hey, I'm Victoria Castle, a product marketer.

I run GTM strategy at Daltile, where my work has been around product launches, influencer campaigns, and managing 2,000+ in-store assets for national retail partners.

Daltile is North America's largest ceramic tile and stone manufacturer. I work on modernizing our GTM strategy using AI-native workflows for research, content production, and campaign iteration.

selected work

  • Modern kitchen with white square tile backsplash, black marble counters, arched window, and light wood cabinetry — Daltile product showcase

    Influencer GTM

    Daltile

    Launch plan

    Problem
    Retail partners needed creator-led reach on Instagram and TikTok.
    Approach
    I selected creators, managed contracts, and rolled out content by line.
    Result
    15% engagement lift and 25,000+ followers per campaign.
  • Modern bathroom vanity with teal vertical tile backsplash, white vessel sink, and natural wood cabinet — Daltile product showcase

    Product line launches

    Daltile

    GTM orchestration

    Problem
    Multiple product lines needed coordinated retail programs each quarter.
    Approach
    I aligned 5+ teams on timing, assets, photography, and in-store execution.
    Result
    Quarterly launches shipped on schedule across national retail partners.
  • Motel 6 and Studio 6 hotel exterior at dusk with illuminated windows and the red 6 logo on the facade

    Social & PR program

    G6 Hospitality

    Messaging & content

    Problem
    Brand and executive accounts needed consistent growth across channels.
    Approach
    I planned 30+ monthly posts and partnerships across digital and PR.
    Result
    25% YoY engagement growth and 500K+ potential customer reach.

experience

  1. Marketing Specialist

    Daltile

    • I launch product lines quarterly with 5+ cross-functional teams.
    • I drive influencer campaigns that lift engagement 15% and reach 25K+ per run.
    • I improve program effectiveness 20% across 10+ annual campaigns with data.

  2. Public Relations / Social Media Specialist

    G6 Hospitality

    • I grew engagement 25% YoY through 30+ monthly brand and executive posts.
    • I built campaigns reaching 500,000+ potential customers via digital and PR.
    • I managed crisis comms and revised agency press releases for high-visibility incidents.

  3. Member Services and Events Coordinator

    The Cliffs at Glassy

    • I planned and marketed member events, dinners, and golf programs.
    • I wrote a weekly newsletter and maintained the community events site.
    • I photographed events for marketing and member communications.

  4. Intern

    GirlSpring

    • I managed social accounts and wrote audience-relevant blog posts.
    • I standardized brand identity and visual guidelines across channels.

skills

gtm & launch

  • Cross-functional launch execution

    5+ teams, quarterly product lines at Daltile

  • Influencer & channel GTM

    Instagram/TikTok campaigns, 15% engagement lift

messaging & content

  • Brand & executive storytelling

    30+ monthly posts, 25% YoY engagement at G6

  • Corporate & agency comms

    2022 ESG report, Zeno press revisions, nonprofit partnerships at G6

analytics & operations

  • Campaign performance tracking

    20% effectiveness improvement across 10+ programs

  • Retail enablement at scale

    2,000+ in-store assets managed at Daltile

toolkit

  • Adobe Creative Suite
  • Canva
  • Adobe Workfront
  • Google Analytics
  • Hootsuite
  • Slack
  • Microsoft Office Suite